Marketing Cultural Tourism in a Developing Country Setting: The Case of Murshidabad, West Bengal, India

Many potential destinations are rich in cultural resources. As tourism becomes increasingly important for communities to showcase their capital, it is vital assess how tourists can be better understood and serviced through planning marketing attract more international visitors. The funnel process help policymakers understand the critical components of tourists' visiting behavior. conceptualizes a consumer purchases product or service from awareness purchase. We augment this by also noting importance postconsumption evaluation: likelihood recommend. Cultural heritage an feature India's tourism. Murshidabad, district West Bengal, India, situated on bank Bhagirathi River, 220 km away State Kolkata. Murshidabad has large number resources, both tangible intangible. study explores resources availability Murshidabad. This will determine scope development. research assesses awareness, visitation, recommend It residents' perceptions towards development as well community's participation level uses quantitative method sample local community. findings reveal strong support among community high willingness many attractions, although promotion some attractions improved.